Patterns

Recipes are what you browse. Patterns are the atomic orchestration logic the recipes compose. Forty-two patterns in seven groups. Most martech failures are failures of a pattern, not of a tool.

Identity and resolution

5 patterns·20 recipes

Anonymous-to-known stitching Cross-device identity resolution Household or account-level resolution Identity decay management Identifier graph write

Signal capture

5 patterns·34 recipes

Server-side event collection with client-side fallback Intent signal capture from unstructured surfaces Consent-scoped signal collection Negative signal capture Intent signal aggregation

Enrichment and context

6 patterns·27 recipes

Real-time contextual enrichment at the edge Third-party data overlay with provenance tracking Inferred attribute generation Memory and recall Enrichment on event Session history rehydration

Decisioning

8 patterns·25 recipes

Real-time decisioning with deterministic fallback Multi-arm bandit or experimentation routing Rules-plus-model hybrid decisioning Agentic delegation with human-in-the-loop checkpoints Behavioral segmentation Fallback content strategy Threshold-based routing Visitor state personalization

Activation

8 patterns·30 recipes

Latency-tiered channel selection Frequency and fatigue management across channels Suppression and exclusion logic Channel handoff Audience freshness management Behavioral trigger Channel eligibility check Timed message sequence

Measurement and feedback

4 patterns·27 recipes

Closed-loop attribution with consent-aware fallback Incrementality testing as default measurement Signal quality monitoring Outcome feedback into model retraining

Governance and compliance

7 patterns·24 recipes

Consent state propagation across systems Audit trail generation at the decision point Data minimization at collection Right-to-be-forgotten propagation Jurisdictional routing Minimum necessary payload PHI-aware data segregation