The pattern that picks the right channel based on how urgent the response needs to be. Real-time channels (in-product, push, in-app, real-time email) for high-urgency contexts; batch channels (scheduled email, direct mail, programmatic) for low-urgency. The pattern fails when channels are selected by team ownership rather than by customer context.
The capability a stack needs to run this pattern, and the vendors that provide it, on Martech Stack Builder.
Pick the cheapest channel that achieves the outcome (owned email before owned push before paid social) rather than firing every channel by default, and reserve the expensive channels for the moments they earn
Stop showing ads to people who already bought