The pattern that prevents the same person from being hit five times in a day across email, push, ads, and direct mail. Requires a unified view of contact attempts across systems that often don't share that view. Most implementations cap frequency per channel rather than per customer, which is the wrong unit.
The capability a stack needs to run this pattern, and the vendors that provide it, on Martech Stack Builder.
Stop sending the same offer through email, push, and SMS in the same hour, so the customer experiences one message about one thing rather than three timed competitions for their attention
Surface contextual conversion prompts at the moments most likely to convert the willing-to-pay player, without breaking the free experience for everyone else who is the reason the game has an audience at all
Cap contact at the person, not per channel, so the customer stops getting hit five times a day by systems that do not talk to each other
Fire a sales-owned outreach when the product-usage pattern signals real buying intent, with the orchestration between product analytics, CRM, and sales-engagement that keeps the message credible