The pattern that resolves individual identifiers up to a shared buying unit: a household, family, B2B account, or shared subscription. Necessary for verticals where the buying decision isn't individual: family streaming services, B2B procurement with buying committees, financial products with joint holders. Distinct from individual identity resolution because the unit of value isn't the person.
The capability a stack needs to run this pattern, and the vendors that provide it, on Martech Stack Builder.
Activate the target account list with one identity resolution and one exclusion list across paid display, paid social, direct mail, and BDR outreach, so the same account stops getting contradictory treatment
Aggregate the signals from every contact in the account into one account score, because the buying committee is buying together and scoring leads in isolation misses the picture that matters
Resolve individual visitors to the account they belong to, so the buying committee shows up as one account rather than scattered anonymous leads
Resolve several people at one address into a household where the buying unit is the household, without letting one member's data quietly drive another's experience