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Normalize email at capture so [email protected], [email protected], and [email protected] all resolve to the same person, before they become three records
Define the events once, version them, and enforce the shape at write time, so analytics, activation, and reporting work against one data contract rather than negotiated reconciliations
Stop showing ads to people who already bought
Reclaim the conversion signal you lost to browser-side tracking decay
Make the server the primary record of what happened, with the browser as the backup rather than the system of truth
Orchestrating email-first, paid-second reactivation with consistent suppression