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Merge the customer records that drifted apart over time, with the matching rules, the merge decisions, and the rollback path that lets a wrong merge be undone
Detect and retire the identity links that have gone stale, so targeting and suppression stay accurate as the customer file ages
Reconcile a person's anonymous and authenticated states when their consent decisions differ between them, without leaking the un-consented context into the consented one
Turn search queries, chat, support tickets, and reviews into structured intent signals, without mistaking sentiment for intent
Carry the deletion request from the source system to every downstream destination holding the customer's data, including active campaigns, queued sends, and cleanroom audiences
A single consent record per user, mechanically propagated to every downstream system that activates against it