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Push first-party signals (predicted value, churn flag, recent conversion) to ad platforms as bid modifiers so the platforms stop paying premium for impressions that will not convert
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Show returning visitors what they had going, last-viewed products, cart contents, loyalty progress, without making them sign in or start over
Recognize the visitor who came back without making them sign in, and degrade cleanly to a generic experience when you cannot