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Push first-party signals (predicted value, churn flag, recent conversion) to ad platforms as bid modifiers so the platforms stop paying premium for impressions that will not convert
Warn the customer before the overage, the roaming charge, or the plan-mismatch cost lands on the bill, so the conversation is about what to do next rather than about why the bill is what it is
Recover the buy-online-pickup-in-store orders that the customer placed and never collected, with the cross-system identity and the in-store inventory signal that the recovery has to coordinate around
Emit a server-set first-party identifier the brand controls, so the customer can be recognized after Safari ITP, third-party cookie deprecation, and the next round of browser changes still to come
Tune the paywall against actual reader engagement, balancing subscription conversion against the reach and the trust that depend on readers being able to get to the content sometimes