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Recover the abandon that happened on the phone and the purchase that continues on the laptop, as one customer rather than two
Surface the items the customer is most likely to want next, with explicit handling of the cold-start visitor, the privacy-restricted slice, and the rule that prevents the recommendations from collapsing to whatever everyone clicks
Reorder category results to the visitor's inferred preferences, with a default sort for unknowns and an honest signal of when sorting is personalized