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Warn the customer before the overage, the roaming charge, or the plan-mismatch cost lands on the bill, so the conversation is about what to do next rather than about why the bill is what it is
Recover the buy-online-pickup-in-store orders that the customer placed and never collected, with the cross-system identity and the in-store inventory signal that the recovery has to coordinate around
Catch the customer while they are quietly disengaging, not after they have already decided to leave
Vary the renewal sequence and the incentive depth by predicted churn risk, instead of running the same series for every renewing customer