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Audit the personalization models for systematic bias in who they exclude, accelerate, or under-serve, so the model's behavior is defensible per protected category and per business-sensitive segment
Record why a particular customer saw a particular experience, in a form a regulator, an internal model reviewer, or the customer themselves can reconstruct months later
Give the customer real control over what they receive on which channel, propagate the choice to every system that sends, and respect the jurisdictional defaults that say what each silence means
Measure consent rates as the trust signal they are, watch them for the slow degradation that surfaces when banners get heavier, jurisdictions tighten, or audiences shift, and catch the trend early enough to fix the upstream cause
Keep customers in legal hold, dispute, or vulnerability status out of every marketing channel, with the audit trail a regulator will ask for
Carry the deletion request from the source system to every downstream destination holding the customer's data, including active campaigns, queued sends, and cleanroom audiences
A single consent record per user, mechanically propagated to every downstream system that activates against it