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Push first-party signals (predicted value, churn flag, recent conversion) to ad platforms as bid modifiers so the platforms stop paying premium for impressions that will not convert
Stop sending the same offer through email, push, and SMS in the same hour, so the customer experiences one message about one thing rather than three timed competitions for their attention
Stop showing ads to people who already bought
Remove customers from segments whose conditions they no longer meet, before the next campaign fires against an audience full of people the segment is wrong about