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Let the system act on its own inside clear bounds, escalate the ambiguous cases, and learn from how the human resolved them
Stop bidding against yourself for the same person across Meta, Google, TikTok, and the rest, by maintaining a single live audience exclusion the platforms read
Push first-party signals (predicted value, churn flag, recent conversion) to ad platforms as bid modifiers so the platforms stop paying premium for impressions that will not convert
Cross-platform suppression with consent propagation