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Make the choice a visitor makes in the banner actually constrain what the server-side pipeline does with their data
Collect what the stated purpose needs, decide explicitly before each new field gets added, and treat the customer record as something curated rather than accumulated
Normalize email at capture so [email protected], [email protected], and [email protected] all resolve to the same person, before they become three records
Define the events once, version them, and enforce the shape at write time, so analytics, activation, and reporting work against one data contract rather than negotiated reconciliations
Stop showing ads to people who already bought
Reclaim the conversion signal you lost to browser-side tracking decay
Make the server the primary record of what happened, with the browser as the backup rather than the system of truth
Maintain a living inventory of every third-party tracker running on customer-facing surfaces, with the data each takes, the consent context it operates under, and the last-review timestamp that proves the inventory is current
Orchestrating email-first, paid-second reactivation with consistent suppression