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Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Surface adjacent products in the rhythm of how the original item is actually used, instead of dumping every cross-sell into one email
Show returning visitors what they had going, last-viewed products, cart contents, loyalty progress, without making them sign in or start over
Time the reorder reminder to the customer's own consumption cadence, not a category-wide average that is wrong for most of them
Recognize the visitor who came back without making them sign in, and degrade cleanly to a generic experience when you cannot
Land visitors arriving on a specific search query on a category page shaped to that query's intent, not a generic category index