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Show account-relevant content to known and reverse-IP-identified B2B visitors, with explicit handling of the wrong-match case
Give the AI a memory of each customer that is curated and decaying, not a raw event firehose it cannot use and should not keep
Turn search queries, chat, support tickets, and reviews into structured intent signals, without mistaking sentiment for intent
Surface the items the customer is most likely to want next, with explicit handling of the cold-start visitor, the privacy-restricted slice, and the rule that prevents the recommendations from collapsing to whatever everyone clicks
Reorder category results to the visitor's inferred preferences, with a default sort for unknowns and an honest signal of when sorting is personalized