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Record why a particular customer saw a particular experience, in a form a regulator, an internal model reviewer, or the customer themselves can reconstruct months later
Keep customers in legal hold, dispute, or vulnerability status out of every marketing channel, with the audit trail a regulator will ask for
Carry the deletion request from the source system to every downstream destination holding the customer's data, including active campaigns, queued sends, and cleanroom audiences
A single consent record per user, mechanically propagated to every downstream system that activates against it