14 recipes where the outcome is retention, each written out in the same seven boxes. The patterns they compose most often: behavioral trigger, timed message sequence and channel eligibility check.
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Recognize tenure and usage milestones with a touch that reads as personal rather than as a template with a date merged in
A three-message email sequence triggered by abandonment, gated by consent and channel eligibility
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Surface adjacent products in the rhythm of how the original item is actually used, instead of dumping every cross-sell into one email
Advance the onboarding sequence on what the user actually did in the product, not on a fixed timer that ignores their progress
Orchestrating email-first, paid-second reactivation with consistent suppression
Catch the customer just short of the next tier and give them a real reason to cross it, anchored on their current balance rather than a guess
Time the reorder reminder to the customer's own consumption cadence, not a category-wide average that is wrong for most of them
Match the content sequencing to the long consideration cycle the traveller is actually on, with the price-sensitive decision moment at the end where the booking either happens or moves to a competitor
Warn the customer before the overage, the roaming charge, or the plan-mismatch cost lands on the bill, so the conversation is about what to do next rather than about why the bill is what it is
Recover the buy-online-pickup-in-store orders that the customer placed and never collected, with the cross-system identity and the in-store inventory signal that the recovery has to coordinate around
Recover the abandon that happened on the phone and the purchase that continues on the laptop, as one customer rather than two
Catch the customer while they are quietly disengaging, not after they have already decided to leave
Vary the renewal sequence and the incentive depth by predicted churn risk, instead of running the same series for every renewing customer