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Reference · landscape

The landscape of working martech use cases, organised by outcome.

14 of 78 recipes across 7 outcomes. The rail at the left of every recipe encodes readiness. Pick a pattern to highlight every recipe that shares it.

Other views:Atlas (poster)Browse (faceted)Patterns (reference)
ReadinessHigh11Medium-high33Medium-low31Low3VerticalB2B saas10B2C ecommerce12B2C retail2B2C retail omnichannel1B2C subscription5Cross vertical42Financial services2Gaming1Media publishing1Telco1Travel hospitality1RegulatoryEU GDPR18FINRA2GDPR-strict15Multiple43Clear all
Pattern overlayConsent-scoped signal collection22Signal quality monitoring21Audit trail generation at the decision point18Inferred attribute generation15Behavioural trigger13Anonymous-to-known stitching13Suppression and exclusion logic12Consent state propagation across systems12
Outcome · 5

Acquisition

ABM account activation across channels
B2B saas · medium-high
Account-level engagement scoring
B2B saas · medium-high
CAC optimization via signal quality
Cross vertical · medium-high
Paywall optimisation with reader signals
Media publishing · medium-high
Sales handoff with intent signals
B2B saas · medium-high
Outcome · 4

Retention

Bill-shock prevention outreach
Telco · medium-high
BOPIS abandonment recovery
B2C retail omnichannel · medium-high
Predicted churn-risk winback
B2C subscription · medium-high
Subscription renewal series with churn-risk weighting
B2C subscription · medium-high
Outcome · 3

Measurement

Attribution credit allocation rules
Cross vertical · medium-high
Incrementality testing for paid channels
B2C ecommerce · medium-high
LTV with a predicted component
B2C subscription · medium-high
Outcome · 2

Efficiency

Channel cost-aware decisioning
Cross vertical · medium-high
Frequency capping across channels
Cross vertical · medium-high

The landscape lives at /landscape. For the poster-shaped view of the same corpus, open the atlas.