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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Run identity resolution behind one service rather than each downstream system maintaining its own join logic, so a single resolution rule survives the next stack change
Pick an attribution model, lock it, document why, and reconcile its outputs against incrementality, so the channel report becomes one rule the team can defend rather than a debate per meeting
Lower acquisition cost by feeding the bidding algorithms better conversions, deduplicated, consent-valid, and weighted by value, rather than just more of them