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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Catch the customer just short of the next tier and give them a real reason to cross it, anchored on their current balance rather than a guess
Swap homepage content by visitor location for store availability, regional pricing, and local campaigns, with a clean default when location is unknown