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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Normalize email at capture so [email protected], [email protected], and [email protected] all resolve to the same person, before they become three records
Define the events once, version them, and enforce the shape at write time, so analytics, activation, and reporting work against one data contract rather than negotiated reconciliations
Stop showing ads to people who already bought