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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Collect what the stated purpose needs, decide explicitly before each new field gets added, and treat the customer record as something curated rather than accumulated
Maintain a living inventory of every third-party tracker running on customer-facing surfaces, with the data each takes, the consent context it operates under, and the last-review timestamp that proves the inventory is current