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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Push first-party signals (predicted value, churn flag, recent conversion) to ad platforms as bid modifiers so the platforms stop paying premium for impressions that will not convert
Make the choice a visitor makes in the banner actually constrain what the server-side pipeline does with their data