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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Show returning visitors what they had going, last-viewed products, cart contents, loyalty progress, without making them sign in or start over
Recognize the visitor who came back without making them sign in, and degrade cleanly to a generic experience when you cannot