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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Give the customer real control over what they receive on which channel, propagate the choice to every system that sends, and respect the jurisdictional defaults that say what each silence means
Group users by when they signed up or first acted, then watch each group's engagement curve, so a quiet quarter doesn't disguise a real shift in who is sticking