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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Give the customer real control over what they receive on which channel, propagate the choice to every system that sends, and respect the jurisdictional defaults that say what each silence means
Measure consent rates as the trust signal they are, watch them for the slow degradation that surfaces when banners get heavier, jurisdictions tighten, or audiences shift, and catch the trend early enough to fix the upstream cause
Collect what the stated purpose needs, decide explicitly before each new field gets added, and treat the customer record as something curated rather than accumulated