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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Make the choice a visitor makes in the banner actually constrain what the server-side pipeline does with their data
Show returning visitors what they had going, last-viewed products, cart contents, loyalty progress, without making them sign in or start over