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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Give the AI a memory of each customer that is curated and decaying, not a raw event firehose it cannot use and should not keep
Merge the customer records that drifted apart over time, with the matching rules, the merge decisions, and the rollback path that lets a wrong merge be undone
Emit a server-set first-party identifier the brand controls, so the customer can be recognized after Safari ITP, third-party cookie deprecation, and the next round of browser changes still to come