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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Stop bidding against yourself for the same person across Meta, Google, TikTok, and the rest, by maintaining a single live audience exclusion the platforms read
Push first-party signals (predicted value, churn flag, recent conversion) to ad platforms as bid modifiers so the platforms stop paying premium for impressions that will not convert
Target CTV from your own customer segments and measure the reach you actually added above linear, rather than buying impressions on faith