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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Surface adjacent products in the rhythm of how the original item is actually used, instead of dumping every cross-sell into one email
Time the reorder reminder to the customer's own consumption cadence, not a category-wide average that is wrong for most of them
A three-message email sequence triggered by abandonment, gated by consent and channel eligibility