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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Surface adjacent products in the rhythm of how the original item is actually used, instead of dumping every cross-sell into one email
Catch the customer just short of the next tier and give them a real reason to cross it, anchored on their current balance rather than a guess
Advance the onboarding sequence on what the user actually did in the product, not on a fixed timer that ignores their progress