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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Get the unified spend, exposure, and conversion data clean enough for the model to produce decisions you can act on, not directional outputs that need a footnote
Pick an attribution model, lock it, document why, and reconcile its outputs against incrementality, so the channel report becomes one rule the team can defend rather than a debate per meeting
Measure the lift a channel actually adds by running a holdout, not the correlation between exposure and conversion the channel's own report shows