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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Use probabilistic signals when deterministic identifiers are absent, carrying the confidence bound forward so the systems acting on the match know whether they are reading a high-confidence resolution or a guess
Emit a server-set first-party identifier the brand controls, so the customer can be recognized after Safari ITP, third-party cookie deprecation, and the next round of browser changes still to come
Detect and retire the identity links that have gone stale, so targeting and suppression stay accurate as the customer file ages