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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Pick the cheapest channel that achieves the outcome (owned email before owned push before paid social) rather than firing every channel by default, and reserve the expensive channels for the moments they earn
Cap contact at the person, not per channel, so the customer stops getting hit five times a day by systems that do not talk to each other
Stop sending the same offer through email, push, and SMS in the same hour, so the customer experiences one message about one thing rather than three timed competitions for their attention