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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Stop bidding against yourself for the same person across Meta, Google, TikTok, and the rest, by maintaining a single live audience exclusion the platforms read
Pick the cheapest channel that achieves the outcome (owned email before owned push before paid social) rather than firing every channel by default, and reserve the expensive channels for the moments they earn
Merge the customer records that drifted apart over time, with the matching rules, the merge decisions, and the rollback path that lets a wrong merge be undone