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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Lower acquisition cost by feeding the bidding algorithms better conversions, deduplicated, consent-valid, and weighted by value, rather than just more of them
Target CTV from your own customer segments and measure the reach you actually added above linear, rather than buying impressions on faith
Push the segments you own to the ad platforms, as seeds and as targeting, instead of renting the platforms' own decaying interest signals