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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Separate the conversions an influencer actually drove from the ones they took credit for, using owned tracking rather than the agency's screenshot
Push one unified do-not-target list to every paid platform, so spend stops chasing existing customers, recent buyers, and known unfits
Feed customer lifetime value back into search bidding so the algorithm chases high-value acquisition, not just cheap conversions