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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Make the choice a visitor makes in the banner actually constrain what the server-side pipeline does with their data
Collect what the stated purpose needs, decide explicitly before each new field gets added, and treat the customer record as something curated rather than accumulated
Normalize email at capture so [email protected], [email protected], and [email protected] all resolve to the same person, before they become three records