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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Surface adjacent products in the rhythm of how the original item is actually used, instead of dumping every cross-sell into one email
Show returning visitors what they had going, last-viewed products, cart contents, loyalty progress, without making them sign in or start over