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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Recover the abandon that happened on the phone and the purchase that continues on the laptop, as one customer rather than two
Measure the lift a channel actually adds by running a holdout, not the correlation between exposure and conversion the channel's own report shows
Surface the items the customer is most likely to want next, with explicit handling of the cold-start visitor, the privacy-restricted slice, and the rule that prevents the recommendations from collapsing to whatever everyone clicks