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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Activate the target account list with one identity resolution and one exclusion list across paid display, paid social, direct mail, and BDR outreach, so the same account stops getting contradictory treatment
Aggregate the signals from every contact in the account into one account score, because the buying committee is buying together and scoring leads in isolation misses the picture that matters
Pick an attribution model, lock it, document why, and reconcile its outputs against incrementality, so the channel report becomes one rule the team can defend rather than a debate per meeting