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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Recover the abandon that happened on the phone and the purchase that continues on the laptop, as one customer rather than two
Follow up with shoppers who viewed products but never added to cart, filtering out the low-intent browsers so the sequence does not dilute itself
Surface adjacent products in the rhythm of how the original item is actually used, instead of dumping every cross-sell into one email