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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Let a model propose the next action when it can, and serve a known-good rule when it cannot, so the experience never depends on the model being up
Give the AI a memory of each customer that is curated and decaying, not a raw event firehose it cannot use and should not keep