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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Let a model propose the next action when it can, and serve a known-good rule when it cannot, so the experience never depends on the model being up
Show account-relevant content to known and reverse-IP-identified B2B visitors, with explicit handling of the wrong-match case
Surface the items the customer is most likely to want next, with explicit handling of the cold-start visitor, the privacy-restricted slice, and the rule that prevents the recommendations from collapsing to whatever everyone clicks