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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Group users by when they signed up or first acted, then watch each group's engagement curve, so a quiet quarter doesn't disguise a real shift in who is sticking
Watch the conversion events at the resolution that catches a deploy breaking the cart-success fire before reporting starts surprising people, and surface the fix as an operational alert rather than a quarterly investigation
Define the events once, version them, and enforce the shape at write time, so analytics, activation, and reporting work against one data contract rather than negotiated reconciliations