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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Run identity resolution behind one service rather than each downstream system maintaining its own join logic, so a single resolution rule survives the next stack change
Resolve several people at one address into a household where the buying unit is the household, without letting one member's data quietly drive another's experience
Use probabilistic signals when deterministic identifiers are absent, carrying the confidence bound forward so the systems acting on the match know whether they are reading a high-confidence resolution or a guess