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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Run identity resolution behind one service rather than each downstream system maintaining its own join logic, so a single resolution rule survives the next stack change
Normalize email at capture so [email protected], [email protected], and [email protected] all resolve to the same person, before they become three records
Standardize phone formats across every capture point so SMS reaches the whole file, not just the records that happened to be entered cleanly