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Working martech recipes, filtered by readiness, outcome, vertical, time to value, and (behind more filters) KPI, stack archetype, and regulatory context. 78 recipes in the cookbook today.
Normalize email at capture so [email protected], [email protected], and [email protected] all resolve to the same person, before they become three records
Standardize phone formats across every capture point so SMS reaches the whole file, not just the records that happened to be entered cleanly